Espoo- Finland – October 10th 2006,  Exomi and Cellcast Interactive India Pvt. Ltd., a subsidiary of Cellcast plc (AIM:CLTV), a leading global interactive digital broadcaster, have launched a service delivery solution that provides SMS and IVR based interactive mobile services to over 60 million subscribers in India today, covering major wireless network carriers including  Airtel, Aircel, BPL, Idea and Spice.

The deployment is a major success for Exomi operations in India, the world’s fastest growing mobile market which is expected to grow from just over 100 million today to more than 350 million by 2010 - an addition of 250 million subscribers in just four years.*

Cellcast Interactive offers an exciting range of new and compelling interactive services globally and is now introducing them to the Indian market. The world famous reverse-auction TV show, Bid2Win, was launched in May 2006 and met with instant success, gathering almost a million Indian consumers to participate in bidding via SMS. Cellcast will follow up this launch with several new SMS based products and associated television shows during the coming months.

The Exomi Messaging Gateway (EMG), a robust and carrier-proven service delivery platform for SMS and MMS, provides Cellcast Interactive with the ability to offer a complete managed service portfolio via multiple network carriers. “Reliability and widely demonstrated experience in providing messaging solutions for some of the biggest carriers in the world led us to choose Exomi as the key partner to empower our rapidly growing service offering” comments Pankaj Thakar, CEO of Cellcast Interactive in India. “Advanced messaging management features including a comprehensive reporting solution provided by the EMG have been truly impressive and allow both our technical operations as well as business management to have a complete control over the growing number of mobile services offered”.

Exomi CEO Kari Kailamaki sees the market development in India as one of the most remarkable mobile industry development trends taking place today. “We are very excited to witness such immediate results from our long term strategy for developing a major market presence in India and Exomi’s regional sales office in Mumbai is now well positioned to serve the needs of this explosively growing market” he continues. “Existing value-added service infrastructure solutions in place at mobile operators and service providers alike are subject to major overhauls to meet the capacity and quality of service requirements brought on by the millions of new subscribers added by Indian carriers each month.”

For further information, please contact:

Exomi

Kari Kailamäki, CEO

Email: kari.kailamaki@exomi.com

Tel: +358 9 8568 9200 

Cellcast Interactive India Pvt Ltd

Pankaj Thakar, CEO

Email:  pankaj@cellcast.tv

Tel: +91 22 5661 0480

About Exomi
Exomi is a renowned provider of service delivery platform solutions for SMS, MMS and WAP. Exomi’s carrier proven middleware software products have been deployed since 1996 in mission critical environments where reliability and performance are vital.
Exomi’s major customers include Cytamobile Vodafone, Vodafone Egypt, Vodafone Greece, Telefonica Moviles Movistar  operators in Argentina, Chile, Columbia, Ecuador, Guatemala, Nicaragua, Panama, Peru, Uruguay and Venezuela,, Telcel Mexico, Movilnet Venezuela, Cable & Wireless Caribbean and Panama, ChoicePhone, Guam, Xpress Jordan, Widerthan USA, Cellcast Interactive,India, etc.
For more information on Exomi, please visit www.exomi.com

About  Cellcast Interactive India Pvt. Ltd.
Cellcast Interactive India Pvt. Ltd., is a subsidiary of Cellcast plc (AIM:CLTV), a leading international provider of participation television applications and interactive mobile content in the fast-growing multi-platform digital entertainment sector. Headquartered in London, with associated operations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires

*source: The Diffusion Group, August 2006