Replace Header Enrichment

Challenges of header enrichment for mobile operators

Using HTTP Header Enrichment to share subscriber identity with service provider brings multiple challenges to both mobile operators & users:

Cannot be used for end-to-end secure (HTTPS) based traffic
Insecure transactions: phone numbers (MSISDN) are sent unencrypted and easily intercepted
Phone numbers can be mass-harvested by service providers without being detected
Subscriber data privacy is compromised: users have no control over their privacy
Origin of subscriber’s identity is not traceable
Misuse of customer information is hard to track down or prevent

The Exomi Mobile Identity solution is an elegant replacement for Header Enrichment, offering the following benefits:

Privacy laws require operators and companies to retain control on personal data and with Exomi Mobile Identity MSISDNs can be hidden (masked) from content providers while still enabling all functional aspects of a unique identity
The used identification tokens are based on open standards and are easily adapted by content providers
Tokens contain not only identity information but also access / permissions data to restrict the use of the identity in telco APIs
To provide even more control over access to subscribers, the authentication tokens can be verified by external platforms like SMSCs or mediation platforms over a simple REST API
Works over secure connections (HTTPS) as well an unsecure plain-text
Increases security & reduces risk and for all parties: the operator, subscribers and partners
Allows monetization of valuable subscribers’ preferences & behavior data
Strengthens telco brands by offering safe services to mobile subscribers

Contact our experts for more information.